As opposed to fashion, Gabrielle imposed a style, timeless in essence. Her approach to women’s image reflected the idea of eternal beauty. It was important to express a type of femininity that did not depend on beauty standards linked to a particular period of history, but once again on the right proportions. This archetype of an ideal woman is echoed in a number of works of art, from ancient Greek statues to our times.
This image of classic, if not timeless beauty, was what Richard Avedon gave Catherine Deneuve who in the 1970s embodied CHANEL N°5 in the United States: a perfect oval shape that echoed Man Ray’s portrait of Kiki de Montparnasse taken in 1926, or even the absolute perfection of Constantin Brancusi’s “Sleeping Muse”.