EXHIBITION

Centred on the longstanding ties between CHANEL and the arts, N°5 CULTURE CHANEL, imagined by Jean-Louis Froment, reveals the artistic, timeless and iconic essence of the fragrance CHANEL N°5.

Built on a subtle interchange of correspondence, this exhibition elucidates CHANEL N°5 and showcases the connections it has to its era and its avant-garde movements.

The works of art, photographs, archives, books and diverse objects featured in the exhibition expose some of the multiple inspirations that fuelled the universe and imagination of Mademoiselle Chanel: whether it be her favourite places or creations of her artist, poet and musician friends such as Jean Cocteau, Pablo Picasso, Guillaume Apollinaire, Igor Stravinsky, Francis Picabia and Pierre Reverdy. N°5 CULTURE CHANEL reveals a new vision, both intimate and diffuse of the birth of this unique fragrance.

The Garden


Gardens always go hand in hand with perfume, and so a garden fittingly provides the introductory setting to this exhibition. This novel garden concept is a poetic evocation of N°5, seen through the eyes of Piet Oudolf who here signs his first project in France. A leading figure in the New Perennial movement, Piet Oudolf’s projects are characterized by their strong pictorial relationship to a garden’s composition and layout. Compositions which play largely on the colors and heights of each species selected, express the particular vision of natural planting which underlies all his creations and in particular, his recent projects including the High Line in New York and the Queen Elizabeth Olympic Park in London.

The walk through the garden leads visitors onward to the exhibition entrance. The garden has been created with the support of CHANEL and will be on display throughout the remainder of 2013.


The Book


Since opening her studio in Amsterdam in the early 1990s, the leading graphic designer, Irma Boom, has created a large number of very unusual books, most of which have found their way into museum permanent collections. She has received numerous awards for her book designs. Boom received the prestigious Gutenberg Prize in 2001 for her complete oeuvre. Her artistic take and standpoint continually surprise with each new work. To go with this exhibition, she has created a special edition with images referring to CHANEL Nº5 and quotations by Mademoiselle Chanel and other authors.


Nº5 Culture Chanel



A LOVE STORY
A LOVE STORY
AN AVANT-GARDE LANDSCAPE
AN AVANT-GARDE LANDSCAPE
A MANIFESTO
A MANIFESTO
A LEGEND
A LEGEND